Copyright © 2011, National Association of Professional Insurance Agents. All rights reserved. Many studies have shown that $1 paid towards customer retention increases profits by more than $5 spent on new customer acquisition. All the advertising you can afford isn't worth the customers you already have. Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. The ability to attract and retain new customers, is not only related to its product or services, but strongly related to the way it services its existing customers and the reputation it creates within and across the marketplace. Facts & your customers Service and Communication  Retention Trust The Competition Customer Comments Terms of Use