Copyright © 2011, National Association of Professional Insurance Agents. All rights reserved. Facts & your customers "Surveys of consumers have found that  agents score better than banks when it comes to the issue of who is a better advocate for them, and independent agents scored high on the list." "The personal lines insurance market is becoming more competitive, and independent agents should try to do all they can to differentiate themselves from captive agents. People have busy lives and want their agent to be not only a personal insurance counselor, but a fast problem solver and a provider of accurate, up-to-date information. It's a tall order for an agent to fill, but customers who get that kind of service are probably going to be with their agent for a long, long time." "A crowded insurance marketplace means that consumers who are not satisfied with their quality of service can find viable options elsewhere. As a result, more and more insurers are making concerted efforts to improve their customer experience." Service and Communication  Retention Trust The Competition Customer Comments Terms of Use